(Instant Access Workshop) How To Write A Successful Appeal Letter

The best way to stop relying on special events is a vibrant, healthy and successful annual campaign that builds a base of individuals that support and invest in your organization – without any tickets or dinners involved. Your appeal letter is your chance to share your side of the situation. The goal of an appeal letter is to have a decision reconsidered, and hopefully overturned. Regular, well written appeal letters are part of the critical infrastructure of an annual donor campaign. The art of writing a letter – the length, the approach, the appeal, the ask – is part science and data and part heart and illustrations of the real ways your organization is a valued part of the community. And best yet – an appeal letter is socially distant! In this 1 and a half hour workshop you will learn: > How to use the data in your donor data base > Understand the motivators most donors have for giving – and how to connect to those motivations > The pieces and parts of an appeal letter that increase – and decrease – success > What to spend extra money on – and when not to > How to use email, social media and the appeal letters that use real envelopes > Tips, tricks and strategies This recorded workshop is appropriate for all nonprofit professionals and is facilitated by NN's ED Regina Pinney.