Nonprofit Network Blog

Thinking about a Capital Campaign?

Thursday, July 01, 2021 12:42 PM | Tracey Wilson (Administrator)


Sharon Castle
Capacity Builder


“I’m a librarian not a fund raiser,” were the words of the library director of with whom I had just signed on as counsel for a capital campaign to assist with raising funds for a new building.  Two years later as we celebrated success and they moved into their new library, she confided, “I know you kept saying that this would be the toughest thing I’ve ever done in my professional career, but I never really understood and, boy, you were right.” 

As my library colleague discovered, a capital campaign is a significant undertaking requiring a substantial, and possibly, unprecedented investment of organizational resources and many nonprofits have little or no experience in this area.  From initial planning to wrap up to pledge collection, the effort will likely take years and should propel your organization to a new level of fundraising.  So, it makes sense that time spent on education and preparation on the front end will save you time and money and help strengthen your organization in the long haul. 


Nonprofit Network has several resources including our upcoming Capital Campaign Course led by a Capacity Building Consultant.  The 12-session virtual course is slated to begin in the Fall of 2021 and follows a syllabus designed to review all aspects of a capital campaign.  Sessions will include structured conversations around assigned reading and homework and participants will gain knowledge around key topics including:

  • feasibility studies
  • factors in working (or not) with a campaign consultant
  • organizational readiness; case for support
  • prospect identification
  • campaign leadership, phases and planning
  • one-on-one personal asks
  • lower end asks
  • special event utilization
  • campaign materials
  • appropriate thank you and recognition
  • staff involvement
  • concluding a campaign

If you are interested, please click on the links below to learn more and take a brief survey regarding your needs:

Capital Campaign webpage

Capital Campaign Planning Course Interest Form

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