We all agree that board members need to participate in fundraising and raise more money. But if we don’t take a moment to collectively define and share a vision for what “participate” means or what “more” means, we will never agree on what success looks like. One board member will donate a check and think they did their part, while another board member is organizing house parties, meeting with possible donors, writing thank you notes and selling raffle tickets.
Both efforts may be fine, but if we never discuss the expectation or define what participation looks like–one may look across the board table and wonder why they are doing all the work while the other does nothing. Without a common language and shared definition, when will we know it’s time to celebrate a win.
Create an environment that breeds success – not failure – around your board table. Make sure everyone has the right tools, clear expectations and the training required. And most importantly, repeat frequently.
More about how to engage your board in fundraising
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