Did you know that humans are hard-wired to relate to stories? Neuroscientists tell us that the brains of people listening to well-told stories fire on the same neuralpath as if they were experiencing the circumstance themselves. Likewise, if you and I are hearing the same story, our brains will fire in similar areas. There is quite a bit of science in people connecting with one another. Add to this that humankind has been sitting around ancient fires or watering holes relating guidance and requests verbally as stories for eons. (Interesting sources here and here.)
Humans like stories.
Stories have been ways to educate, inspire, and motivate for ages and today’s technological advances haven’t changed that one bit. In fact, we can now share stories so much faster with technology that our storytelling skills are needed more now than ever before. The great news is that storytelling is a skill that can be learned.
I can think of many reasons a nonprofit organization would want to enhance its storytelling skills. A couple off the top of my head include:
In our nonprofit world there are at least five different categories of stories every organization would benefit from adding to their pool of stories. Give some consideration to stories you may have about:
Keep it short. Long stories lose the listener
Keep it simple. Ultra-complex stories cause listener to mentally check out
Highlight people, not programs
Consider your audience. It’s YOUR story, but it won’t get heard if you misread your audience.
When you get to the end of the story, STOP. Continuing past the end, buries the point you wanted to make with the listener.
Practice your story telling by writing “mini-sagas.” These are stories with a character in pursuit of a goal in the face of an obstacle, written in exactly 50 words.
Want to talk more about how you can use your story to retain and upgrade donors? Attend Leverage Your Story: The Retention Power of the Thank You.
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