Nonprofit Network Blog

Nonprofit Leaders need to normalize the new abnormal

Thursday, March 19, 2020 5:06 PM | Tracey Wilson (Administrator)



I need you to be normal.  I’m serious.  Or at least act normal.  Our employees, boards, community, peers, and clients are watching us.  And it is so critical for us to act settled – and quickly normalize – so that we can continue serving our missions. 

You have been working hard towards an organization that can adapt, change and accommodate the ever-changing needs of the community you serve. Now its time to put that hard work to into action.

As you have - we moved all of our offices into home offices. We had to rethink every routine (and perfect in every way) procedures – like depositing a check, approving an invoice, presenting a workshop, staying connected with each other, earning revenue, and serving people!  It was hard – but we now have a new system in place and a system to evaluate if its working.  Are these new systems perfect – not yet. But these new systems are now our "normal". 

We added a COVID-19 webpage and scheduled open phone calls.  Every day there is a new opportunity for you to join a conversation to process out all of this new information and determine what to do with it. We've had so many people join and we're so appreciative of the opportunity to connect with everyone. We will continue to host these conversations and we hope you will join us to share your new normal!

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On a positive note, I have been enjoying the responses from the entertainment community – the “free” streaming performances from John Legend on his Instagram account, the free operas and Broadway plays streaming on demand, the YMCA is streaming exercise classes online and all of the opportunities to be read to.  We need to follow suit. Is this ideal – nope. But does it offer some sense of normalcy – yes! Let’s learn from these examples and find new ways to connect, deliver and serve.

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