Sharon Castle
Capacity Builder
I’m not going to sugarcoat it; fundraising is tough. Been there, done that, and I continue to do it. Let’s face it, there’s a reason many of us describe fundraising as “the oldest profession.” It has been around a long time and not going to go away anytime soon. I have great respect for Executive Directors, Development Directors, Board members, Staff and Volunteers who understand and actively engage in fundraising for their nonprofit organizations.
Alas, each of us has a responsibility to play a role in philanthropy: acting as an ambassador and sharing positive aspects of how the community is benefiting from the organization’s activities with friends, relatives and coworkers; being part of a team of solicitors and participating in well developed “asks”; making the public feel welcome at events or when they making an on-site visit; or making a personal gift, something we all should be doing at least once annually.